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Jake Fernandes

Jake Fernandes
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Here’s why AI won’t replace User Centred Design (yet)

In the words of Daft Punk, it’s here to make us “Harder, Better, Faster, Stronger”

Aug 29

A robot looking optimistically past the camera, with a tablet mounted on it’s body

Aug 29

Jake Fernandes

Digital Sustainability — Today’s Challenges & Tomorrow’s Solutions (Part 4)

Can innovation be sustainable in a resource-intensive world?

Aug 22

Digital Sustainability — Today’s Challenges & Tomorrow’s Solutions (Part 4)

Aug 22

Jake Fernandes

Digital Sustainability — Designing a Greener Future (Part 3)

Product development teams have the world at their fingertips.

Aug 13

Digital Sustainability — Designing a Greener Future (Part 3)

Aug 13

Jake Fernandes

Digital Sustainability — Rethinking Our Habits (Part 2)

By rethinking our methodologies, minor changes can have monumental impacts.

Aug 6

Digital Sustainability — Rethinking Our Habits (Part 2)

Aug 6

Jake Fernandes

Digital Sustainability — The Invisible Environmental Crisis (Part 1)

If the internet was a country, it would be the 5th largest polluter in the world.

Jul 29

Digital Sustainability — The Invisible Environmental Crisis (Part 1)

Jul 29

Jake Fernandes

Designers MUST embrace AI, or become redundant

The AI arms race is well and truly in full flow, and the working world as we know it has been thrown into question. One thing for is…

Feb 10, 2023

Designers MUST embrace AI, or become redundant

Feb 10, 2023

Jake Fernandes

This Image Was Generated By An Algorithm — How AI Art Is Changing Design

A look into how AI art bots are exploding onto the market, and why creatives are excited but concerned

Jul 19, 2022

This Image Was Generated By An Algorithm — How AI Art Is Changing Design

Jul 19, 2022

Jake Fernandes

I Meditated For 100 Days Straight, Here’s What I Learned

“Happiness is not something ready made. It comes from your own actions.” — Dalai Lama

Sep 16, 2021

I Meditated For 100 Days Straight, Here’s What I Learned

Sep 16, 2021

Jake Fernandes

Our NHS is a ‘National Sickness Service’. Let’s Change That.

Is maintaining good health not just as important as the treatment received when we are sick? Let’s turn to healthcare before it’s an issue.

Jan 8, 2021

Our NHS is a ‘National Sickness Service’. Let’s Change That.

Jan 8, 2021

Jake Fernandes

Playground Casinos — How Video Games Menus Are Functioning Like A Casino Floor

Loading into a game such as FIFA Ultimate Team is akin to walking through the doors of a casino — but this casino is more like a…

Oct 20, 2020

Playground Casinos — How Video Games Menus Are Functioning Like A Casino Floor

Oct 20, 2020

Jake Fernandes

Jake Fernandes

I help visionaries transform ideas into reality by applying User-Centred Design principles to AI and Sustainability.

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